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WORKFLOW AUTOMATION

Workflow Automation Software for Australian Businesses

Automate Your Business with CreataCRM

Spend less time on repetitive tasks and more time growing your business. CreataCRM helps you automate customer follow-ups, sales processes, job updates, inventory alerts and everyday administration.

CreataCRM Automation Flow Builder showing Opportunity Won Follow Up with trigger, condition and actions

Visual Workflow Designer — click to enlarge

32 ready-to-use templates

Start faster with curated automations for common business activities.

Visual drag-and-drop designer

Build custom processes with the Workflow Designer — no coding required.

Automatic workflows across your business

Connect leads, sales, jobs, finance and inventory in one platform.

IN PRACTICE

See What CreataCRM Can Automate

Eight complete processes from the template gallery. Each one connects several actions, from the moment work arrives through to the person who needs to act. Browse all 32 templates in the gallery below.

Lead Capture

Turn a stand conversation into an owned lead

A trade-show form becomes a company, a contact and a lead, with a salesperson, a follow-up and a welcome ready to send.

Outcome. Show enquiries are assigned before the team is back in the office.

  1. Trade show enquiry
  2. Company & contact
  3. Create lead
  4. Assign salesperson
  5. Follow-up task
  6. Prepare welcome email
  7. Alert salesperson
  8. Tag for tracking
Website Leads

A demo request arrives ready to call

The website form opens a lead, assigns your salesperson and prepares a thank-you for the same day.

Outcome. No one retypes the form into the CRM.

  1. Demo form
  2. Company & contact
  3. Create lead
  4. Assign salesperson
  5. Follow-up today
  6. Prepare thank-you
  7. Alert the team
  8. Tag Product Demo
Jobs and Service

Finish the job and hand it to accounts

Marking the job complete prepares the customer confirmation, creates an invoicing task and alerts accounts.

Outcome. Completion, the customer message and the invoice check start from one status change.

Optional, and off unless you enable them: text the customer, alert the job owner, tag the job.

  1. Job marked complete
  2. Prepare confirmation
  3. Invoicing task
  4. Alert accounts
Sales Automation

Quiet deals come back to the owner

Each morning, open opportunities that have sat too long get a follow-up task and an in-app alert for the owner.

Outcome. The same deal is raised once while it stays stalled, not every morning.

Optional: also alert the sales manager.

  1. Each morning
  2. Open too long
  3. Follow-up task
  4. Alert the owner
Accounts Receivable

Flag accounts that are both large and late

Each morning, customers over your balance and over your oldest-invoice age are tagged Credit Hold.

Outcome. Credit risk is raised from two rules together. The customer is not emailed.

Choose CreataCRM, Xero, Reckon or MYOB. Only that version is installed.

  1. Each morning
  2. Balance and age both high
  3. Tag Credit Hold
  4. Alert credit manager
  5. Review task
Inventory and Purchasing

See stock under the reorder level

Each morning, CreataCRM, MYOB or Reckon products under their reorder level get a review task and a purchasing alert.

Outcome. Nothing is ordered automatically, and Xero is not included.

Optional: tag the product Low Stock.

  1. Each morning
  2. Under reorder level
  3. Review task
  4. Alert purchasing
Accounts Receivable

Clear the chase when the invoice is paid

Once an invoice is marked paid, the overdue tag can come off, matching collection tasks can close, and the owner is alerted.

Outcome. This reacts after payment is recorded. It does not collect the money.

Optional, and off by default: prepare a thank-you email.

  1. Invoice marked paid
  2. Remove overdue tag
  3. Complete collection tasks
  4. Alert the owner
BEFORE YOU SWITCH IT ON

How Automation Setup Works

Templates install a ready process. You still choose the people, timings and, where it applies, the accounting or inventory connection.

Answer a short setup

Most templates ask who should be notified, which status applies, and how many days to wait. Some actions are optional and stay off until you enable them.

Customer messages start in review

Email and text steps are prepared, not delivered. Turn on live sending, and enable live email in Automation settings, before customers receive them.

Staff alerts stay inside CreataCRM

A team alert is an in-app notification for the role or person you choose. It does not also email that person.

Scheduled checks act once

Morning, Monday and monthly checks use Australia/Sydney time. The same record is not tasked again while that situation stays the same. These templates do not raise purchase orders or collect payments.

Accounts templates install one version for CreataCRM, Xero, Reckon or MYOB. Stock templates use figures already synchronised into CreataCRM. Assembly shortages and the provider low-stock alert are not available for Xero. Lapsed-customer and high-value recognition use Xero, Reckon or MYOB only.

TEMPLATE GALLERY

32 Ready-to-Use Automations

Browse all 32 templates across eight categories. Search by name or description, filter by the part of the business you care about, and open any template to see what starts it and what happens next.

Website Leads

Product Demo Request

Turns a website demo request into an assigned lead, with a follow-up task, a thank-you email ready to send, a staff alert, and a Product Demo tag.

Website Leads

General Website Enquiry

Captures a general website enquiry, assigns an owner, and prepares an acknowledgement, a same-day review task, a team alert, and a Website Enquiry tag.

Lead Capture

Trade Show Lead

Turns a trade-show enquiry into a company, contact, and assigned lead, with a follow-up task, a welcome email, a salesperson alert, and a tracking tag.

Sales Automation

Opportunity Won Follow Up

When a deal is marked won, prepares a thank-you, creates an operations handover task, alerts that team, and tags the customer.

Sales Automation

New Lead Follow-up

On a new lead, fills an empty owner, creates a follow-up task, alerts that person, and prepares a personal introduction email.

Sales Automation

High-Value Opportunity Alert

When an opportunity reaches the value you set, tags it, creates a review task, and alerts the sales manager. No customer email.

Sales Automation

Opportunity Stalled

Each morning, finds open opportunities that have sat too long, creates a follow-up for the owner, and can also alert their manager.

Sales Automation

Lost Opportunity Re-engagement

When a deal is lost, tags it, schedules a revisit, alerts the owner, and can prepare a polite keep-in-touch email.

Customer Management

Customer Created Welcome

When a customer record is created, adds a welcome task for the owner, due the next day. No email is sent.

Customer & Account Management

New Customer Welcome and Onboarding

On a new customer, fills an empty account manager, creates a welcome task, prepares a welcome email, alerts that manager, and tags the customer.

Customer & Account Management

Customer Has Not Purchased Recently

Each Monday, finds Xero, Reckon, or MYOB customers who used to buy but have gone quiet, then creates a win-back task and tags them.

Customer & Account Management

High-Value Customer Recognition

Once a month, tags high-spending Xero, Reckon, or MYOB customers, assigns an account manager, alerts sales, and creates a review task.

Customer & Account Management

Customer Onboarding Follow-up

Each morning, finds customers still not onboarded after the days you set, creates a task for the owner, and alerts the account manager.

Customer & Account Management

Customer Anniversary Thank You

On the anniversary of the customer’s create date, prepares a thank-you, alerts the account manager, and can add a follow-up task.

Jobs and Service

Job Completed Review Request

When a job reaches the finished status you choose, prepares a short email asking the customer how the work went.

Jobs and Service

Job Completed — Customer and Accounts Follow-up

When a job is finished, prepares a customer confirmation, creates an invoicing task, alerts accounts, and can text the customer or tag the job.

Jobs and Service

New Job Assigned

When a technician is assigned, alerts them, creates their work task from the scheduled start, and prepares a scheduling email for the customer.

Jobs and Service

Technician Started Job

When work starts, alerts the office and prepares a text for the customer. An email and a tag are optional.

Jobs and Service

Waiting on Customer

When a job is waiting on the customer, prepares a request for information, creates a delayed follow-up, and alerts the owner.

Jobs and Service

Job Overdue

Each morning, finds jobs still open after their scheduled finish, creates a review task, and alerts the owner and a manager.

Accounts Receivable

Invoice Overdue Reminder (Level 1)

Each morning, finds invoices overdue by the days you set, prepares a reminder, alerts accounts, and creates a follow-up task.

Accounts Receivable

Multiple Overdue Invoices

Each morning, finds customers with several overdue invoices, alerts accounts, creates a collection task, and tags the account. No customer email.

Accounts Receivable

High Outstanding Balance

Each morning, finds customers who owe more than the amount you set, alerts the credit manager, and creates a high-priority review.

Accounts Receivable

Payment Received

When an invoice is marked paid, can clear an overdue tag, close matching collection tasks, alert the owner, and prepare a thank-you.

Accounts Receivable

Credit Hold Alert

Each morning, tags customers who owe more than your limit and whose oldest overdue invoice is old enough, then alerts credit and creates a review task.

Inventory and Purchasing

Low Stock Alert — CreataCRM Inventory

Each morning, finds CreataCRM products under the quantity you set, creates a restock task, and alerts warehouse or purchasing. Not for MYOB or Reckon.

Inventory and Purchasing

Inventory Reorder Recommendation

Each morning, finds products with a suggested order quantity and creates a purchasing task that includes how many to buy.

Inventory and Purchasing

Assembly Component Shortage

Each morning, finds assemblies that cannot be built because a component is short, then tasks purchasing or production. Xero is not supported.

Inventory and Purchasing

Stockout Before Delivery

Each morning, finds products projected to run out before a supplier delivery arrives, creates a purchasing task, and alerts the buying team.

Inventory and Purchasing

Slow Moving Stock

Each morning, finds products with stock on hand and no usage in the period you set, then creates a review task for purchasing.

Inventory and Purchasing

Overstock Review

Each morning, finds products with more days of stock than the limit you set, and creates a review task for purchasing.

Inventory and Purchasing

Low Stock Alert — Inventory Provider

Each morning, finds CreataCRM, MYOB, or Reckon products under their reorder level, creates a review task, and alerts purchasing. Xero is not included.

VISUAL DESIGNER

Build Your Own Workflows — No Coding Required

Need something more specific? CreataCRM's visual Workflow Designer lets you create custom business processes by dragging and connecting blocks. Build workflows that match the way your business operates.

CreataCRM Automation Flow Builder with visual Opportunity Won Follow Up workflow
Blockly Workflow Designer — click to enlarge

Visual drag-and-drop Blockly Designer

Connect blocks on a canvas to define the steps your process should follow.

Custom business workflows

Shape automations around how your team already works — not a fixed script.

Decisions and conditions

Branch on status, fields and business rules so the right path runs every time.

Email and SMS actions

Add email and text steps to a workflow. Messages from installed templates stay in review until you turn live sending on.

Create tasks and update records

Assign follow-ups and keep CreataCRM records current without manual entry.

Generate and attach reports

Produce supported report outputs and include them in automated delivery.

Save and activate

Store your workflow, turn it on when ready, and manage it alongside templates.

WHEN AUTOMATIONS RUN

Automations That Run When You Need Them

Start a workflow from a new record, a change in status, a matching condition, a schedule, or on demand when staff choose to run it.

When a Record Is Created

Automatically start a process when a new customer, lead or other record is created.

When a Record Changes

Run a workflow when a field or status changes, such as a job being completed.

When Conditions Are Met

Automatically respond when records match business rules, such as an opportunity needing follow-up.

Scheduled Workflows

Run processes once or repeat them hourly, daily, weekly or monthly.

On-Demand Workflows

Allow staff to start a workflow manually when required.

CreataCRM visual Workflow Designer building a scheduled run sheet report with date variables, query, PDF report and email
Workflow Triggers & Scheduling — click to enlarge
WHY AUTOMATE

Less Administration. More Time for Your Business.

Consistent processes free your team to focus on customers and growth instead of chasing the same follow-ups by hand.

Reduce repetitive work

Cut manual steps that slow teams down every day.

Improve customer communication

Acknowledge enquiries and updates promptly and consistently.

Keep sales moving

Surface stalled opportunities before they go cold.

Fewer missed follow-ups

Reminders and alerts run even when the day gets busy.

Keep teams informed

Notify the right people when jobs, payments or stock need attention.

More consistent processes

Standardise how work moves through your business.

See CreataCRM Automation in Action

Discover how ready-made automations and custom workflows can save time across your business.

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